B r i e f:
Get canadian ikea shoppers
Who are budget conscious and motivated by financial gamification
To get excited about the launch of the ikea family rewards program
By revealing the everyday magic of having a program actually built around their daily lives
surprise! it’s rewards from ikea family
Below features a :30 cut of the CTV spot. This was adapted as a :60, as well as a :15 for META and Tiktok.
The campaign has been so successful in Canada, several other countries are interested in adapting for their IKEA regional markets.